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Issue 03 · Healthcare & Housing

Affordability.

Lower the cost of healthcare and housing with a carrot-and-stick approach: more competition and less red tape, backed by tough antitrust enforcement that ends price gouging and stops companies from overcharging Americans.

  • The Carrot: Cut Red Tape
  • The Carrot: Cross-State Competition
  • The Carrot: Drug Competition Across Borders
  • The Stick: Equal Prices for Americans
  • The Stick: Real Antitrust Enforcement
  • The Stick: Ban Price Gouging
Why It Matters

Young Americans are being priced out.

Rent, home prices, insurance premiums, and prescription drugs have outpaced paychecks for a generation. Young Americans feel it most, delaying homes, families, and futures because the basics cost too much.

Much of that cost is created by government itself: rules that block new housing, markets that shield insurers and drug companies from competition, and paperwork that adds expense to every visit to the doctor.

We are unapologetic capitalists. Free markets built the most prosperous country in history, and they should do the heavy lifting here too.

But crony capitalism is not the free market. When big corporations use lobbyists, rigged rules, and their size to crush competition and overcharge Americans, they are destroying the very market they claim to believe in. The carrot gets government out of the way. The stick keeps corporations from rigging the game.

Our Positions

What we'll fight for.

01

The Carrot: Cut Red Tape

Unnecessary regulation drives up the cost of building homes and delivering care.

How we'd do it
  • Speed up permitting and reform restrictive zoning so more homes get built
  • Encourage states to remove rules that block starter homes and apartments
  • Cut paperwork and compliance costs that make healthcare more expensive
02

The Carrot: Cross-State Competition

Families should not be stuck with whatever few insurance plans their state allows.

How we'd do it
  • Allow health insurance plans approved in one state to be sold in others
  • Give families and small businesses more choices and more bargaining power
  • Keep consumer protections while opening markets to competition
03

The Carrot: Drug Competition Across Borders

Americans pay more for the same medicines than people in other countries.

How we'd do it
  • Allow safe importation of prescription drugs from countries with comparable safety standards
  • Speed approval of lower-cost generics and biosimilars
  • End practices that let drug companies block competition
04

The Stick: Equal Prices for Americans

America is not for sale. Companies that charge Americans more for the same product than they charge the rest of the world will compete fairly in our market, or they won't have one.

How we'd do it
  • Make it illegal to charge Americans more for the same drug, device, or essential good than buyers pay in comparable wealthy countries
  • Strip repeat offenders of federal perks: patent extensions, fast-track approvals, and eligibility for Medicare, Medicaid, and federal contracts
  • Require companies to disclose what they charge for the same products abroad
05

The Stick: Real Antitrust Enforcement

Crony capitalism isn't capitalism. When a few companies control a market, they set the price and families pay it. Antitrust enforcement keeps the market free.

How we'd do it
  • Break up the patent thickets and pay-for-delay deals that keep cheaper generics off the shelves
  • Block mergers that cut competition among drugmakers, insurers, hospitals, and pharmacy middlemen
  • Give antitrust enforcers the resources and penalties to make breaking the law cost more than it pays
06

The Stick: Ban Price Gouging

When markets fail, people should not be exploited for the essentials they need to live.

How we'd do it
  • Establish a federal ban on unconscionable price spikes for essentials like medicine, housing, food, and fuel during emergencies and shortages
  • Give enforcement power to federal regulators and state attorneys general
  • Target exploitation without imposing broad price controls
What It Means for You

Results you can feel.

1

More homes and lower rent over time

2

More insurance choices and cheaper prescriptions

3

The same fair prices the rest of the world pays, and protection from being exploited when times are hard

Light the fire with us.

Help the Rose Republicans build a coalition that delivers results for every American.